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Asking for a little help finding a partner is hardly new—where would Patti Stanger of The Millionaire Matchmaker fame be if people didn’t need expert advice?
What Tinder changed (racking up 1.4 billion swipes a day, more than any other platform) was that it never actually said it was a dating app. (Before Tinder), dating sites specialized based on a desired level of commitment—a casual hook-up, an actual relationship, marriage.
e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
Then again, HER’s minimalist profile reflects the modern trend in online dating towards less chatty profiles that encourage users to interact rather than creep.
Though Golden has never personally used a dating app — she met her wonderful, adorable husband through friends 16 years ago — she advertises herself as an expert.When JDate launched in the late ‘90s, she got a reputation in her social circle for being a savvy dating-profile writer.Since then, she has helped several friends find their matches online.This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.